|
.:: links ::.
| |
Media image
Opponents say that Ho³owczyc is a better actor than a rally driver. Taking into consideration his undeniable achievements in numerous rallies in Poland and abroad such a statement can be taken for a compliment.
Ho³owczyc's popularity in the media is difficult to match not only for other Polish sportsmen but also for those from abroad.
Press interviews with Krzysztof Ho³owczyc, as well as his radio and television appearances, even Internet live-chats enjoy extreme popularity and massive audience. A live Internet chat with Ho³owczyc had more online visitors than a similar “meeting” with the President of the United States Bill Clinton, not to mention the President of the Republic of Poland Aleksander Kwaœniewski and a number of celebrities. No wonder Ho³owczyc is regularly offered to star in a movie, however, concerned about his priorities, he has always refused.
Endorsement advertising, which includes celebrities, sportsmen and actors into a publi-city campaign, is a very efficient method of marketing. “It incorporates a mechanism called positive emotions transfer," explains Dr Pawe³ Wójcik, advertising psychologist at IQS and QUANT GROUP. "Association of a product with an appreciated individual enables us to transfer those positive emotions onto the product that is advertised”.
Pleasing appearance, intelligence, and natural behaviour in all situations are qualities which made Ho³owczyc popular with all kinds of media, says Prof. Bralczyk, linguist and advertising specialist at Warsaw University. In contrast to other sportsmen, Ho³owczyc holds himself extremely well in front of the camera.
Those attributes make Krzysztof Ho³owczyc an excellent candidate for the purposes of endorsement advertising. Both as a competitive rally driver and a celebrity he is able to significantly improve the quality and effectiveness of a publicity campaign.
Moreover, Ho³owczyc's unassailable private life made him a role-model for fans aged from 5 to 105 years old.
|
|
|
| 
|
|
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)